What the Wine World is all About

IT'S PERSONAL

     Every owner and winemaker I have ever met put their entire self in making wine

IT'S INTIMATE

     Because they are so personally involved the wine makers share their deepest thoughts and concerns and bring you into their lives

IT'S EMOTIONAL

     You can see the love and care these people put into their work.  You can feel their hopes, dreams, successes and failures.  At times it is emotionally wrenching.

IT'S WARM AND ACCEPTING, INCLUSIVE, AND SHARING

     Other than being refused a visit to DRC every winery I have visited has welcomed me with open arms.  I have even been invited into some of their homes.  They cannot wait for you to taste and enjoy their wine.

IT'S ABOUT FAMILY

     One of the first thing any winemaker does when giving a lecture that I have attended is first show a picture of his or her family and explain how the family members participate in the making of the wine and who in the family will carry on in the future.

IT'S ABOUT HOPE

     Every wine maker I have known is hopeful that every year will be a great year and if not the next will be.  They all look forward to making the wine and always have a positive attitude.  No one has ever said let's make a bad wine today.

IT'S ABOUT EDUCATION

     You cannot go to a winery or lecture with a winemaker without receiving outstanding information and an education on what, how, and why they do what they do.  Listen and take notes you will learn a lot.

IT'S TOP SHELF OR HIGH END

     Even for lower price wines the investments and cost of production are huge.  No one goes into this business looking to make mediocre or bad wines.  The basic business model is to make the best wine of all time and to be the greatest wine of all time and if they sell it at a good price and make a lot of money good for them.

IT'S PROFESSIONAL

     Yes wineries and winemakers are primarily farmers.  Don't let that fool you.  Every event I have attended, especially when attended by others in the business, sommeliers for example, a lot of them more often than not wear suits and ties and present themselves as the true professionals they are.  I have only seen them in blue jeans when out in the fields or in the winery.